Erika Tubbin is the designer with tangled hair and tangled lines on her mind. Products range from jewellery to lamps, from art prints to dishcloths in her own brand.

Studio / office  is situated on Stohagsgatan 6B in Norrköping, Sweden. The products are sold through over 120 retailers around Sweden (and a handful abroad).

The handmade jewellery is is now a fond memory, moving on to mostly interior design details mainly for the kitchen. All products are manufactured in collaboration with various Swedish enterprices. Smallscale and if possible with environmental friendly methods.

erika says...

“When I was twelve years old I bought a sewing machine. Mom's old mechanic one didn’t do it any longer.  Cotton sheets and old laces were transformed into blouses which I sold in my old playhouse. The women in the neighbourhood “volunteered” as customers...
Later in the teens music and dance took over the creative powers and my University studies lead my career in to the field of public work at some of Sweden’s top museums. Many years later I found some silver wire and beads in a craft store and the tangling started. First making jewellery as a hobby but after a couple of years the urge to try my wings as a entrepreneur grew stronger and in 2005 I left my employment.

Over the years I’ve shifted from handmade jewellery to printed patterns and quotes on various interior design details. At this stage I mainly design items for the kitchen area such as dish cloths, tea towels, trays, cuttingboards and paper napkins. As a self taught designer I tend to keep my patterns clean and graphic but with a personal twist and lots of humour. Today you find my products in over 120 smaller stores over Sweden. And my collection no longer fits in a playhouse."